Hmmm what the heck is she talking about you asking now that you have read the title. Well if you are Social Media Savvy you may not be asking that question, but there are a lot of small businesses out there who don’t have and advertising budget and are missing out on this wonderful source of promotion for your company.
Don’t have a website budget? Well that could be the kiss of death for your business in this day and age. BUT… You don’t really need it. Just start a blog. You can not only advertise your company, what you do, pass on info about you or your products, but you can promote sales, and well… Give advise and actually have conversations with your clients.
Check out wordpress.com. That is what you are reading this on. I personally find this to be the easiest to maneuver blog system. There are others. Blogger.com, Blogspot.com etc. You should look at them all and decide which one you like best it’s really up to you. You are the one who has to maintain it. You have to be comfortable.
Once you have your blog you should sign up for StumbleUpon.com it calls itself a discovery engine that finds the best of the web, recommended just for you. You can set up you own parameters and you can stumble while others are stumbling you.
Another site that is GREAT is Tumblr.com. It’s a micro blog site. You can post a link to your blog here and it will simply be seen by another audience. Go over and check it out.
So once you have set up your blog you need only maintain it to make sure that your info is up-to-date. If you choose write a blog for your clients like I do, you can choose a weekly, monthly etc time frame and just make sure you keep it up. Once you finish that blog you can simply take that link and past it in all the other sites and Bob’s your uncle you have a network of advertising. Because remember you post it and then other’s share it.
So You can set your blog up (if you are with workpress.com) to automatically post to Facebook and Twitter as soon as you publish it. But if you have a Facebook or Twitter account you need to make sure that you have time to at least daily read and respond to all the posts. If you leave them to linger people will lose interest. Also remember that if you ask for an audience of one million you have to be ready to service an audience of one million. If you can only service and audience of 579 then gear your social media presence to that number.
Also remember that you need to make sure that you keep all of your writing to online standard.
Make it short
Get to the point quickly
Write in short chunky passage
Put keywords in as many times as you can for Search Engine Optimization.
Most of all have fun with it. You can build a huge audience and take advantage of free word of mouth and online advertising for your business…
Check out this FB page that I think is successful. Surf Dog Ricochet
and this Twitter account… Puppy Rescue Mission
Come back and post a comment on why you think they are successful.